Available for freelance & remote roles

I build WordPress sites that rank, load fast, and integrate with your stack.

Full-stack WordPress developer with 5+ years of experience custom plugins, CRM & API integrations, Core Web Vitals optimization, and technical SEO that shows up in Search Console, not just in reports.

5+Years experience
30+Projects delivered
10+Custom plugins

// about

Engineer first, WordPress specialist second.

Portrait of Umal Baneen
Umal Baneen Full-Stack WordPress Developer · Lahore, PK (remote worldwide)

I'm Umal Baneen, a software engineer and full-stack WordPress developer with 5+ years of experience. I go beyond themes and page builders I write custom plugins in PHP, build Node.js tooling, and connect WordPress to the platforms businesses actually run on: HubSpot, Zoho, Zoom, Stripe, PayPal, and Outlook.

My work is measured in outcomes: 95+ PageSpeed scores, passing Core Web Vitals, cleaner Search Console reports, and forms that turn visitors into CRM deals automatically. I've delivered for agencies and international clients across the US, UK, Australia, UAE, and Pakistan.

PHP JavaScript Node.js MySQL WordPress WooCommerce REST API Cloudflare Git
5+Years of experience
30+Projects delivered
95+Average PageSpeed score
10+Custom plugins built

// custom plugins

Plugins I've engineered from scratch

When an off-the-shelf plugin doesn't exist or does too much I write one. These are real solutions running on production sites.

Contact Form 7 + HubSpot Integration

Maps every CF7 form field into HubSpot and creates contacts and deals automatically on submission.

  • Full field mapping no lost lead data
  • Auto-creates HubSpot contacts & deals
  • Zero manual entry for sales teams

Contact Form 7 Spam Blocker

Keyword and bot-level filtering that stops spam before it ever reaches the inbox or the CRM.

  • Blocks spammy keyword patterns
  • Rejects bot & automated submissions
  • Filters unsolicited marketing forms

CF7 Zoom & SMS Integration

Connects Zoom with WordPress so form submissions can trigger meetings and SMS notifications.

  • Zoom API connected to WordPress
  • Meeting creation from form flows
  • SMS notifications on submission

Email Marketing System (Outlook)

A complete email marketing pipeline built on Microsoft Outlook from campaign scheduling to open tracking.

  • Campaign scheduling & automation
  • Open & engagement tracking
  • Runs on existing Microsoft 365 accounts

// custom tools & screens

Applications built inside & alongside WordPress

Full-stack builds that extend WordPress into a real application platform.

Zoom App in WordPress

Embedded Zoom directly into the WordPress admin and front end schedule and manage meetings without leaving the site.

PHPZoom API

Appointment Calendar

A custom booking calendar for meetings and appointments, with real-time availability and scheduling logic.

PHPJavaScript

User Activity Recorder

A Hotjar-style tool that records visitor behavior on the site sessions, clicks, and interaction patterns.

Node.jsAnalytics

// technical seo & performance

The under-the-hood work that moves rankings

Most "SEO" stops at keywords. Mine starts at the server log and ends at a passing Core Web Vitals report.

Technical SEO audit → fix → verify

Diagnosed with Ahrefs, Screaming Frog & Search Console. Fixed at the code level.

  • Server log analysis, crawl budget, speed index & server response time improvements visible in Search Console
  • Advanced schema markup (JSON-LD) for rich results
  • Google Business Profile optimization & local SEO
  • Full Ahrefs + Screaming Frog site audits
  • Search Console issue resolution (indexing, coverage, enhancements)
  • Core Web Vitals LCP, CLS & INP fixes
  • XML sitemaps, robots.txt & crawl directives
  • Canonicalization, redirects & duplicate-content cleanup
  • Internal linking architecture & orphan-page fixes
  • Hreflang & international SEO setup

Speed Optimization 95+ PageSpeed

Manual, measured optimization — not just installing a caching plugin.

  • Cloudflare setup CDN, edge caching & security rules
  • WP Rocket / advanced caching configuration
  • Manual CSS reduction & critical CSS for above-the-fold
  • Page source & DOM size reduction
  • Hand-optimized images (WebP/AVIF, compression, lazy loading)
  • Above-the-fold optimization to improve LCP
  • Network request reduction & script deferral
  • Font optimization preload, subsetting & display swap
  • Database cleanup & query optimization
  • Third-party script auditing & removal

// case study

Before & after: a real optimization project

What "speed optimization" actually means when I do it measured with PageSpeed Insights before and after.

Personal Drivers — performance overhaul

Cloudflare CDN setup, critical CSS for above-the-fold content, manual image optimization (WebP), script deferral, and caching configuration no redesign, same site, rebuilt under the hood.

personaldrivers.com
PageSpeed score (mobile)
46100
Lighthouse performance
Largest Contentful Paint
4.6s1.2s
Core Web Vitals — passing
Total Blocking Time
890ms0ms
Script deferral & request reduction
Speed Index
4.3s0.9s
Above-the-fold & render path optimization
Every number here is verifiable — run the site through PageSpeed Insights yourself. tools: Cloudflare · WP Rocket · Screaming Frog

// featured work

Featured projects

A few live builds. Each one is fast, indexed, and doing its job for the business behind it.

Personal Drivers website screenshot

Personal Drivers

WordPressBooking Flow

Nationwide driver service with a high-conversion booking flow.

View live
Best Biz Tech website screenshot

Best Biz Tech

CorporateCustom Theme

Corporate WordPress site with modern UI and custom development.

View live
Leaf Gutter Solution website screenshot

Leaf Gutter Solution

SEOLocal Business

SEO-optimized business site built to capture local search traffic.

View live

// testimonials

What clients say

Our website was slow and it was costing us leads. Umal rebuilt it under the hood same design, completely different performance. We went from failing Core Web Vitals to a 95+ PageSpeed score, and he explained every change he made. Highly recommend for any serious WordPress work.
Meerub Dorani
We needed our Contact Form 7 submissions flowing into HubSpot as deals automatically, and no existing plugin did it properly. Umal built a custom plugin that maps every field perfectly our sales team hasn't done manual data entry since. He delivers real engineering, not just plugin installs.
Asad Ali
Umal is the developer we hand our hardest technical SEO problems to. Server log analysis, Search Console errors, schema markup he fixes issues other developers couldn't even diagnose. Communicative, on time, and the results show up in our rankings.
Hazel Elora

// contact

Let's build something that performs.

Available for freelance projects, agency partnerships, and remote full-time roles. I usually reply within 24 hours.

or reach me directly

umalbaneen023@gmail.com